GEN Law Firm was recognized in World Trademark Review’s WTR 1000 – The World’s Leading Trademark Professionals 2026. We were ranked in the Enforcement and Litigation category for the fifth consecutive year, highlighting our strong capabilities and consistent performance in trademark disputes.

Four GEN lawyers，He Jing, Jerry Xia, Steve (Kefeng) Zhao, and Jinwen (Kevin) Han，were also recognized in the WTR 1000 2026 across “Prosecution and Strategy” and “Enforcement and Litigation”, underscoring the team’s depth of expertise and industry recognition.

Law Firm’s Practice Area Recognized

Enforcement and Litigation

WTR says：GEN Law Firm has swiftly carved out its place as one of the most dynamic new entrants on China's IP stage. This formidable collective continues to gather pace, steadily transforming early promise into sustained momentum.

Lawyers Recognized                   

He Jing, Partner

Prosecution and Strategy

Enforcement and Litigation

WTR says：Jing He is a trusted adviser to leading corporates, guiding trademark portfolios with precision and delivering decisive results in contentious matters, earning recognition for his strategic acumen and client-focused approach.

Jerry Xia, Partner

Prosecution and Strategy

WTR says：Jerry Xia brings two decades of private and in-house IP mastery across Asia-Pacific, orchestrating everything from filings to litigation with a breadth that makes him indispensable to multinational brand owners.

Steve (Kefeng) Zhao, Partner

Enforcement and Litigation

WTR says：Steve Zhao has carved a reputation as a courtroom tactician, with more than 20 years of IP practice and a string of precedential wins, several hailed among China's top ten landmark cases.

Jinwen (Kevin) Han, Partner

Enforcement and Litigation

WTR says：Jinwen Han combines technical mastery with courtroom flair, representing major companies in trademark disputes and portfolio management. His ability to tilt contentious battles in clients' favor has cemented his reputation in the IP arena.