On 22 November 2022, World Trademark Review (WTR) published an article "World of Warcraft publisher faces criticism over end of Chinese licence agreement", discussing the hot topic of Blizzard and NetEase ending their partnership. Invited by WTR, Kevin Han and Lily Dong, Partners of GEN Law Firm, analyse the story from the perspective of trademark protection and brand operation.
Relevant Personage
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Kevin Han BeijingPractice Areas: Intellectual Property Rights Strategy , Civil and Administrative Litigations on Intellectual Property , Unfair Competition Litigation , Domain Name Arbitration , Business Negotiation of Intellectual Property Rights
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Lily Dong BeijingPractice Areas: Intellectual Property , Entertainment Law , Dispute Resolution