Ms. Pei LYU's practice areas cover major intellectual property (IP) and unfair competition disputes and non-contentious matters, cybersecurity and data protection compliance counseling, etc. 

In-depth exposure and hands-on experience in various aspects of IP work equips her with comprehensive strategic thinking and sharpness in handling the most challenging disputes. She actively explores emerging IP issues relating to new technologies such as generative AI and AIGC. 

Ms. LYU is the key litigator and strategist in various landmark cases. She represented Pan Pan, a Assa Abloy group brand, in securing 100 million RMB with punitive damages before Supreme People's Court, which is among the highest damages ever granted to foreign-owned brands. She represented ARRI in an unfair competition case and secured protection as unique trade dress for its distinctive color combination, which has been selected as one of 2020-2021 QBPC Annual Top Ten Cases. She represented Chr. Hansen to successfully defend distinctiveness of BB-12/LGG probiotic trademarks,  which is selected as one of the 50 Typical Cases by the Supreme People's Court in 2023. Ms. LYU continues to provide effective strategies and secure good results for clients on the most cutting-edge and complex legal issues, including helping clients obtain well-known trademark recognition and high punitive damages.

Ms. LYU also has extensive experience on IP strategy and licensing, data security, and antitrust compliance issues. She has led the team to develop and implement comprehensive strategies for HUGO BOSS, Edrington Group/The Macallan, Chr. Hansen and various other esteemed brands, and has assisted companies in establishing internal compliance framework. 

Ms. LYU is admitted to both the Chinese bar and the State Bar of New York and has received CIPP-E certification from International Association of Privacy Professionals (IAPP).

LexisNexis Mainland China Elites under 40, 2023

LEGALBAND China 30 Under 30 Lawyers, 2020

Managing IP Rising Star, 2019

External expert for China IPR SME Helpdesk under EUIPO

• Represent Assa Abloy (a European access solution provider) and its core brand “Pan Pan” in a major trademark infringement and unfair competition lawsuit, in which punitive damages and over 100 million RMB damages were secured, likely the highest damages ever granted to foreign brand owners in a trademark infringement case

• Represented ARRI in an unfair competition case which granted protection of series model number and color combination as unique trade dress, and was selected as one of 2020-2021 QBPC Annual Top Ten Cases

• Represented Hugo Boss in its infringement lawsuits and trademark portfolio prosecution, securing well-known trademark recognition in over 100 cases

• Represent the ROCKWOOL Group in a series of infringe lawsuits and enforcement cases, and secured the first well-known trademark recognition

• Represent a leading Danish biotech company in series of infringement lawsuits and trademark administrative cases to defend core trademarks’ distinctiveness, which was selected as one of the Top 50 Cases by Supreme People's Court in 2022

• Represented a domestic leading internet firm in a trade secret infringement lawsuit and secured favorable settlement with the value of over 10 million RMB

• Advised for a U.S. Fortune 500 company on trade secret civil lawsuit and criminal actions

• Advised for a U.S. entertainment company on trademark registration and infringement assessment, data protection and licensing matters

• Advise Foreign Language Teaching and Research Press on IP licensing contracts

• Advise the Edrington Group on daily IP issues and enforcement strategies

• Advise a leading technology company on daily IP contract review and negotiation strategies

• Assisted a global financial service provider in merger control filings

• Advised a U.S. company on contract negotiation strategies from antitrust and unfair competition perspectives

• Advised a Chinese tech company on antitrust litigation strategies

• Provided cybersecurity and data protection compliance services for a well-known state-owned enterprise

• Advised on cybersecurity and data protection based on Chinese Cybersecurity Law for a leading medical device manufacturer

• Provided a semiconductor manufacturer with advice on personal information protection under Chinese laws

• Completed a research project on data compliance in the securities industry jointly with an enterprise managed by China Securities Association, and won the title of Excellent Subject

• Provided policy updates for the U.S. Chambers of Commerce

• Collaborated with EUIPO and IP Key project in online counterfeiting and piracy, trademark strategy for Chinese companies’ outbound investment among other research projects