Since 2017, Mr. He Jing has been recognized multiple times by the WTR 1000 as the world's leading trademark professionals. Similarly, Mr. Steve Zhao has been included in the WTR 1000 list for seven consecutive years, ranging from 2018 to 2024. Mr. Jerry Xia has also been listed for five consecutive years, from 2020 to 2024. In addition, in 2016-2018, Mr. Xia was consecutively selected for "WTR 300: The World's Leading Corporate Trademark Professionals." Lastly, Mr. Kevin Han has been recommended on the WTR 1000 list for three consecutive years, from 2022 to 2024.

Founded by and consisting of mostly ex-AnJie key IP partners, GEN Law Firm has become the latest up and coming outfit and has gained much traction on the Chinese IP scene. This impressive cohort has been consistently building massive momentum. It currently houses ex-chief IP counsel in multinational corporations and IP veterans who come with decades of experience and specialise in the automobile, banking and financial industries, and the wireless communication, semiconductor, computing, pharmaceuticals and retail sectors, to name a few. Domestic start-ups and ventures also find GEN Law a reliable ally to safeguard their IP interests. Steve Zhao, Jing He, Jinwen (Kevin) Han and Jerry Xia are the names for the address book. With more than 15 years of experience as an IP lawyer, Zhao has handled many precedential cases, which were selected as top 10 cases by several Chinese courts. Beijing-based He and Han have paired up to act for Travel Sentry on its trademark portfolio and subsequent contentious matters with substantial success. In the Shanghai branch, Xia has 20 years of experience in both private and in-house practice in China and the Asia-Pacific region, and his practice encompasses everything from filing and portfolio management to enforcement and litigation.

The World Trademark Review (WTR) is a platform that provides information, analysis, and data related to intellectual property. It is considered as one of the most authoritative legal rating agencies globally and is renowned for its objective and fair attitude, as well as its meticulous professional standards. The WTR 1000 global directory is a result of a thorough investigation and selection of global trademark practitioners and their law firms. It takes into account various factors such as professional performance, client recommendations, and service quality. This directory is recognized as the authoritative analysis of the world’s leading trademark law firms and attorneys.

Recognized Individuals