Simon Du Partner, Shanghai
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Professional Profile

Mr. Simon Du is a partner at GEN Law Firm's Shanghai office, specializing in intellectual property law. His areas of expertise encompass trademarks, copyrights, patents, IP consulting and management, dispute resolution, trade secret protection and enforcement, and unfair competition.

With over a decade of legal practice, he has extensive experience in both litigation and non-litigation matters related to intellectual property and corporate IP management. His expertise includes:

  • Trade Secret Protection: Establishing comprehensive trade secret protection systems and representing clients in criminal, civil, and administrative disputes involving trade secrets.

  • Patent Ownership and Infringement Disputes: Resolving complex issues related to patent ownership and infringement.

  • Unfair Competition Disputes: Litigating cases involving unfair competition to safeguard clients' market positions. 

  • Trademark and Copyright Litigation: Handling confirmation and infringement lawsuits to protect clients' trademark and copyright interests.


He has provided legal services to numerous multinational corporations, domestic listed companies, and industry-leading enterprises across various sectors, such as:

  • Industrial manufacturing

  • Computer communications

  • Chemicals, chemical engineering, and agriculture

  • Fast-moving consumer goods and retail

  • Culture and fashion

  • Automotive and new energy

  • Film, television, and animation

  • Pharmaceuticals and medical devices

  • Internet and high-tech industries


Simon Du has also offered specialized IP litigation and advisory services to multiple domestic enterprises during their listing processes, particularly concerning intellectual property disputes and strategy.

Beyond his intellectual property practice, Attorney Du has substantial experience in corporate anti-fraud and criminal risk compliance. He has provided internal compliance legal services for numerous enterprises and senior management personnel, including: 

  • Internal Compliance Investigations: Assisting in building robust internal compliance frameworks and conducting thorough investigations.

  • Legal Risk Assessment and Dispute Resolution: Advising on potential legal risks and managing disputes related to embezzlement, non-state bribery, contract fraud, forgery of corporate seals, product defects, and the production or sale of substandard goods.


Honorary Titles And Awards

LEGALBAND Client Choice: Top 15 Rising Partners (2023)

2024 WIPR Leaders

Experience

  • Represented a leading listed energy company in successfully prosecuting a trade secret stealer under Chinese Criminal Law based on remedial cost incurred by the right holder, before the US-China Phase One Trade Agreement and the subsequent judicial interpretations by the SPC codified the same rule.

  • Represented a leading global agricultural technology company in a civil patent infringement litigation and helped client to obtain a historic pre-suit preliminary injunction against a local infringer for patent infringement in China.

  • Represented a major multinational corporation in civil actions successfully obtaining a preliminary injunction against a former employee taking away trade secrets without approval.

  • Represented a US company in conducting investigation and collecting evidence in a trade secret infringement case in relation to the manufacturing technology and method of wafers used in medical products in China.

  • Represented Honeywell in several trademark infringement case, and some of the cases were separately selected as one of the 10 Best IPR Cases awarded by QBPC in 2015,2018 and 2020.

  • Represented 3M Co. to take cluster actions in relation to industrial tape products in a large scale in China including Guangdong, Shanghai, Shandong, etc. The action was led and supervised by the Ministry of Public Security of P.R.C. Cargoes worth tens of millions were detained, and dozens of people were prosecuted for criminal liabilities in the event.