World Intellectual Property Review (WIPR), a leading international IP media, has "Recommended" Mr. Steve Zhao, partner of GEN Law Firm, in the Contentious category of its 2024 China PRC Patent Rankings. This recognition highlights Mr. Zhao's expertise in trademark law, particularly in trademark litigation.

With 19 years of professional experience, Mr. Zhao specializes in complex litigation involving trademarks, copyrights, plant variety rights, trade secrets, data rights, and other emerging types of intellectual property. His innovative approach and expertise have placed him at the forefront of cases that have shaped China's IP judicial landscape. Throughout his career, Mr. Zhao's exceptional litigation skills and creative legal strategies have secured significant victories for clients in landmark cases.

About WIPR

World IP Review (WIPR) stands as a leading source for intellectual property news and insights. Their website and newsletter offer daily updates on patents, trademarks, and copyrights. The WIPR Rankings provide authoritative and well-researched rankings of intellectual property law firms and lawyers. This valuable resource aims to offer leading in-house counsel and private practice lawyers comprehensive insights into the global IP landscape. Currently, the rankings focus on four key jurisdictions: the UK, Germany, China, and the USA, with coverage spanning three primary practice areas: Patents, Trademarks, and Trade Secrets.