In a move to facilitate seamless advice to clients, particularly for cross-border business operations for clients with business needs across Asia, GEN Law Firm has formed a strategic alliance with four emerging Asian law firms to provide comprehensive cross-border legal services. The collaboration includes Taxise Asia LLC (Singapore), Anagata Law Firm (Indonesia), SNP Law Firm (Indonesia), and Hsian & Co (Malaysia), creating a powerful network to help clients navigate the rapidly changing pan-Asian business and regulatory landscape, while setting a new benchmark for China's cross-border legal services.
“I am filled with anticipation and confidence that our five law firms from China, Singapore, Malaysia, and Indonesia will work together to provide clients with superior and efficient services,” said He Jing, Managing Partner of GEN Law Firm, discussing the vision and prospects of this collaboration. “This partnership is not a coincidence, but rather a strategic choice made after careful consideration. Although we come from different countries, our five law firms share a common goal - to provide high-quality, professional, and timely legal services to our clients. Our collaboration will strongly promote the integration and development of the Asian legal services market. I look forward to working with these outstanding industry partners to assist both companies hoping to enter the Chinese market and Chinese enterprises seeking overseas investments. This collaboration is not just about sharing professional knowledge; it's about deepening connections and broadening perspectives. This plays a crucial role in helping businesses coordinate strategies, reduce risks, and achieve robust growth, especially in today's complex economic environment. I deeply understand that we carry an important responsibility and need to assist our clients in navigating complex business environments with the highest level of professionalism and dedication.”
“China, Indonesia, Malaysia, and Singapore are set to drive Asia’s economic growth by leveraging their unique strengths and strategic significance amid uncertainties and political tensions globally,” said Taxise Asia Founding Principal Eugene Lim. “Singapore’s status as a premier regional headquarters base and global financial center ensures seamless cross-border operations and investment flows.”
Anagata Law Firm Managing Partner Riza Buditomo added, “This collaboration plays a critical role in providing the expertise and connections needed to navigate the complexities of these markets, enabling businesses to align strategies, mitigate risks, and thrive in today’s interconnected economy.”
Hsian & Co Managing Partner Yong Hsian Siong commented, “Malaysia’s advanced manufacturing capabilities and position as a key hub along global trade routes continue to attract foreign direct investment (FDI).”
Yogie Sugiharto, Managing Partner of SNP Law Firm highlighted, “Indonesia, with its vast consumer base and abundant natural resources, offers immense potential for manufacturing, production, and market expansion.” This collaboration will enable comprehensive services offerings to clients, investors, and/or companies by providing multi-jurisdictional representation to address challenges and complexities of doing business across Asia in 2025 and beyond.
Through this collaboration, GEN Law will provide more comprehensive services to clients, investors, and enterprises. In Singapore, Malaysia, and Indonesia, our partner firms will deliver exceptional localized legal services, helping our clients address various challenges and complexities in conducting cross-border business in Southeast Asia.
We firmly believe that by pooling our partner firms' professional expertise, upholding shared values, and leveraging each other's unique strengths, we can craft tailored legal solutions for our clients with a global perspective. This will help clients precisely adjust their business strategies and confidently respond to major geopolitical changes, such as tariff adjustments and sanctions measures arising from US-China trade friction.
What Sets This Collaboration Apart
This collaboration offers a unique approach compared to other regional law firms:
l Prominent Legal Experts: The collaboration is powered by leading lawyers who are highly respected in their markets for their deep expertise and strategic insights. Many of these professionals have been instrumental in shaping the legal landscape of their respective jurisdictions, and regularly assist foreign clients on their business needs.
l Independent but Aligned: A network of boutique firms that combine deep local expertise with seamless cross-border collaboration.
l Tailored Solutions: Personalized legal services that address local regulatory and cultural nuances while delivering regional cohesion.
l Best of Both Worlds: Clients benefit from localized attention and a unified regional reach, ensuring comprehensive and efficient solutions.
Key Practice Areas
The collaboration focuses on 7 key practice areas crucial to cross-border business:
1. Corporate and Transactions: Providing tailored legal solution to clients in both domestic and foreign-related commercial matters, including company formation and restructuring, operational compliance, dispute prevention, equity investments as well as cross-border mergers & acquisitions.
2. Intellectual Property: Offering robust protection and enforcement strategies for intellectual property rights in diverse markets.
3. Real Estate: Delivering tailored advice on real property investments, acquisitions, and divestitures, and complex, high value transactions across jurisdictions.
4. International Tax & Customs: Assisting businesses in navigating complex and ever-changing tax and customs regulations and optimising tax & customs strategies in multiple jurisdictions. We guide businesses on fiscal and non-fiscal regulations, duties, taxes, and the penalties and consequences of non-compliance, including Indirect Tax, such as those related to VAT/GST and import taxes.
5. International Trade: Supporting companies in various industries on regulatory & compliance, supply chain efficiency, trade agreements, export/import risk, tariff preferences (reducing international trade costs), trade remedies (anti-dumping), and dispute resolution in global trade.
6. Financing and Financial Services Regulatory & Compliance: Assisting financial institutions with financial regulatory, compliance, governance issues for structured finance, leveraged finance and other corporate finance instruments.
7. Energy, Project & Infrastructure: Advising investors in energy project transactions throughout the project cycle.
About the Collaborating Firms
Each collaborating firm brings decades of experience and a proven track record in delivering high-quality legal services within their respective jurisdictions. The firms are led by lawyers renowned for their expertise and their ability to navigate complex legal challenges with precision and creativity. Collectively, they represent a trusted choice for companies seeking a reliable and comprehensive legal partner in Southeast Asia.
GEN Law firm is a leading legal practice with over 20 years of experience serving prominent industry players in China and internationally. The firm specializes in dispute resolution, intellectual property, corporate and commercial, M&A and transactions, and compliance and regulatory affairs, including areas like antitrust, data privacy, and anti-corruption. By uniquely applying legal methodologies to public affairs, GEN Law Firm effectively manages complex and challenging issues across a wide range of sectors such as automotive, finance, telecommunications, pharmaceuticals, and more. GEN Law Firm’s practitioners are routinely entrusted with high-stakes courtroom cases, highlighting the quality and expertise they are known for. Visit www.genlaw.com
Taxise Asia LLC (WTS Taxise) is a leading boutique Singapore law firm specialising in international tax and international trade law. Founded in 2019 by some of the region’s market leading international tax and international trade lawyers and practitioners, Taxise Asia offers practical and audit conflict-free objective advice on complex local and international tax and international trade matters drawn from its unique mix of professionals with law firm, in-house, income tax tribunal, academia and international organisation experience. WTS Taxise is the sole member firm in Singapore of WTS Global, a leading global tax network. Visit www.taxiseasia.com and WTS Taxise (LinkedIn).
Anagata Law Firm (by Riza Buditomo) is an Indonesian full-service law firm with core practices in tax, customs, trade, and antitrust & competition. Anagata also regularly handles corporate commercial, mergers and acquisitions, and intellectual property matters. Founded by a dynamic team of forward-thinking partners with decades of experience, Anagata is well-equipped to assist businesses in expanding into both established and emerging markets. Anagata’s team of lawyers possesses the expertise needed to navigate multiple legal systems, ensuring effective handling of complex legal and business challenges. Visit www.anagatalaw.com (Website), anagata.lawfirm (Instagram) and Anagata Law Firm (LinkedIn)
SNP Law Firm is an Indonesian corporate law firm established by practitioners who have been recognised for their extensive experiences in representing clients across various industries, from multinational corporations to emerging growth entities. SNP delivers high quality & comprehensive legal solutions with strong expertise in M&A, financing and financial services regulatory & compliance, and energy, project & infrastructure. By deeply understanding the clients’ business and industry intricacies, SNP provides tailored strategic insights and business-oriented legal solutions.
Hsian & Co is a Malaysian corporate law firm focusing on corporate M&A and corporate real estate transactions, reflecting the key areas of experience of the founder. The firm assists mainly foreign clients with high-value, complex matters, and is able to assist with all parts of a client’s business requirements, from incorporation, to acquiring assets and properties, and assisting with regulatory and operational issues such as licencing, employment, and operational documentation. Transactions include amongst others, acquisitions, disposals, restructurings, joint ventures, take-overs and from the corporate real estate perspective, the firm has experience working on complex transactions involving all classes of real estate (industrial, commercial and residential) as well as other structures such as joint development transactions, build-to-suits, and hospitality transactions. Visit www.hsianco.com.