Mr. Garfield Guo, a partner at GEN Law Firm's Beijing office, brings a wealth of experience with over 13 years in legal practice, including 11 years in in-house roles. He has adeptly managed a broad spectrum of legal and intellectual property affairs for several leading domestic companies. Mr. Guo has successfully led numerous cases involving trademarks, copyrights, patents, and anti-unfair competition litigation, consistently achieving favorable outcomes and effectively protecting corporate legal rights.

Moreover, Mr. Guo actively participates in expert panels for local governments, including the Intellectual Property Offices of Guangdong Province, Beijing, the Guangxi Autonomous Region, and the China (Nanjing) Intellectual Property Protection Center. Additionally, Mr. Guo serves as an external tutor at Nanjing Normal University and Nanjing University of Science and Technology, imparting his extensive knowledge and experience to the next generation of legal professionals.

External Supervisor, Law School of Nanjing Normal University

Researcher and External Supervisor, Jiangsu Intellectual Property Research Center for Sports, Nanjing University of Science and Technology

Member, Intellectual Property Committee of Sports, China Law Society

Delegate, Fifth Congress of the Xuanwu District Association for Science and Technology, Nanjing

Expert, Intellectual Property Protection Center of Intellectual Property Offices of Guangdong Province, Beijing, Guangxi Autonomous Region, and China (Nanjing)

Executive Director, Jiangsu Trademark Association

Director, Beijing Intellectual Property Law Society

Vice Chairman, Openness and Cooperation Alliance, Beijing Intellectual Property Protection Association

Vice Director, Committee on Film and Entertainment Law, Shanghai Law Society

2020 Excellent Trademark Legal Affairs Team Award by the China Trademark Association

2020 Outstanding Trademark Personality Award by the China Trademark Association

2020 ALB China Top 15 IP In-House Counsel

2019 Outstanding In-House IP Manager in China

2019 IPRDaily 40 Corporate lP Elites Under 40

2019 Outstanding In-House IP Manager in Xuzhuang High-Tech Zone, Nanjing

2019 Senior Manager of the Year, Power-nation Institute

2018 Outstanding In-House IP Management Team, China Intellectual Property

2018 Suning Holdings Group Outstanding Director Award

2018 Outstanding Trademark In-House Counsel Award

2016 Suning Holdings Group Outstanding Employee Award

• Represented Sina in the retrial of the Sina v. Tianying Jiuzhou Chinese Super League event infringement case, known as the "first case of copyright in sports event broadcasting in China." Arranged visits and research for relevant judges and scholars to sports event venues, studios, and broadcast vehicles, organized academic discussions, and collected relevant materials and video footage. This case fully reflects the focus of the controversy over the right to broadcast events and provides a milestone discussion.

• Represented Shanghai Juli in the first-instance of the Shanghai Juli v. Yuntu TV La Liga event live broadcast infringement case, which was the first winning case for overseas event rights holders and identified the nature of sports event works. Formulated litigation strategies, prepared evidence, compiled relevant supporting materials and auxiliary materials, and revised agent opinions.

• Represented Shanghai Juli in the first-instance of the Shanghai Juli v. A8 Sports Chinese Super League event live broadcast infringement case, which was the first case in China to re-identify the Chinese Super League event live broadcast footage as a work after the Sina v. Tianying Jiuzhou case, providing a useful exploration for the subsequent retrial adjustment of the Sina case. Formulated litigation strategies, prepared evidence, compiled relevant supporting materials and auxiliary materials, and revised agent opinions.

• Represented Suning Sports in the first and second instance of the Suning Sports v. Anhui Unicom Chinese Super League event IPTV on-demand infringement case, which was the first case in China to re-identify the Chinese Super League event footage as a work after the Sina v. Tianying Jiuzhou case, providing a useful exploration for the subsequent retrial adjustment of the Sina case. Formulated litigation strategies, prepared evidence, compiled relevant supporting materials and auxiliary materials, and revised agent opinions.

• Assisted in organizing the first China Sports Intellectual Property Summit Forum, which fully gathered many sports event rights holders including the NBA, MLB, Chinese Super League, Asian Organizing Committee, and Oriental IC, as well as judges and relevant scholars who made representative judgments on sports event intellectual property rights in China. The forum comprehensively showcased the importance of sports event intellectual property rights for industrial development and demonstrated China's determination and practice in protecting sports event intellectual property rights, fully in line with the theme of World Intellectual Property Day, "IP and Sports: Taking the Gold."

• Initiated the establishment of the Jiangsu Sports Intellectual Property Research Center with four institutions including the School of Intellectual Property of Nanjing University of Science and Technology, expanding sports intellectual property research from special marks and copyright to the field of patents, becoming the first professional sports intellectual property research institution in Jiangsu Province.