Fay Gao Senior Counsel (Trademark), Shanghai
021-5266 5996 Download resume

Professional Profile

Fay has focused her practice on trademark matters since 2008. She has extensive experience in domestic and international filing programs and portfolio management. She also represents many famous brands in China in anti-counterfeiting and infringement actions. Her clients, from startups to large multi-national corporations, involve a wide range of industries including industrial machinery, medical appliances, apparel, jewelry, paper for household purposes, hotel services, entertainment, sports, financial services and retail sales industries.

 

Fay's expertise includes:

  • Advising clients with respect to worldwide trademark protection and enforcement strategies.

  • Assisting in selection and clearance of trademarks, obtaining trademark registrations in China and abroad, management of global portfolios.

  • Handling trademark opposition, cancellation and invalidation proceedings.

  • Negotiating trademark consent.

  • Managing investigations and handling anti-counterfeiting and infringement actions.

  • Registering copyright in China and counseling with respect to protecting and enforcing copyright assets.

  • Counseling regarding trademark licenses.

  • Handling URDP proceedings.


Experience

  • Assisted Shanghai Innovex Medical Co., Ltd., Shang Gong Group Co., Ltd., C&S Paper Co., Ltd. and Sweetome Property Consulting Group Co., Ltd. on worldwide trademark filing programs and oversaw the prosecution of the applications to registration (refusal appeal, answer to opposition, negotiation on consent, petition to cancel citations), involving over 50 countries/regions.

  • Represented EXEL Industries, Sames, Sonotronic GmbH, Vincent De Amerique and Tyto Robotics in China for their trademark applications and appeals against refusals before Trademark Office of China and the courts; handled their trademark opposition and cancellation proceedings before Trademark Office of China and the courts.

  • Managed anti-counterfeiting campaigns on behalf of Timberland, Canada Goose, Tiffany in China.

  • Represented Kohler and Home Depot in online policing actions to remove infringing product information or promotion from e-commerce websites taobao.com and alibaba.com through complaints and demand letters.


Practice Areas

> Trademark clearance Prosecution and portfolio management

> International registration and global trademark strategy

> Anti-counterfeiting

Education Background

East China University of Political Science and Law, Bachelor's degree in Economics

Admissions

Chinese Bar (Mainland)

Working Language

Chinese, English