Seven attorneys from GEN Law Firm have recently been selected as committee members for the International Trademark Association (INTA)’s 2024-2025 term. Their selection reflects the exceptional strength of GEN Law’s trademark team and serves as a recognition of each attorney’s outstanding work in their respective fields. From January 1, 2024, to December 31, 2025, these attorneys will bring their expertise and dedication to this important organization. 

The seven selected attorneys from our firm include: 



Jing He

Law Firm Committee

Jerry Xia

Trade Secret Committee

Steve Zhao

Legislation and Regulation Committee

Kevin Han

Unfair Competition Committee

Johnson Li

Data Protection Committee

Lily  Dong

Young Practitioners Committee

Pei Lyu

Famous and Well-Known Marks Committee

The election of these seven attorneys to the INTA committee highlights GEN's expertise in trademark and brand protection. At GEN Law Firm, our team strives to promote international exchange and transparent communication with academic institutions, domestic and overseas law firms, international entities, and, above all, our valued clients to resolve all intellectual property matters. Our position as trusted advisors to the Chinese legislature, law enforcement authorities, judiciary, and international industry associations, as well as our participation in the China-US and China-EU intellectual property dialogues, are sources of pride for us. We are dedicated to contributing to the development of intellectual property in China and advocating for its evolution and reform.

About INTA

Founded in 1878, the International Trademark Association (INTA) is a global association of brand owners and professionals, with members including nearly 6,000 organizations and over 33,500 individuals (trademark owners, professionals, and scholars) from 181 countries. Every year, INTA recruits members from intellectual property practitioners worldwide to form committees dedicated to supporting trademarks and complementary intellectual property (IP) to foster consumer trust, economic growth, and innovation, and committed to building a better society through brands.

About GEN Law

GEN Law Firm is a natural result of unconditional commitment to partnership and leadership, supported by years of expertise and winning track records for our clients. We are proud of what legal profession is meant to accomplish, while we have true listening for what is important to our clients and relentlessly look for new and multi-dimensional solutions. We ongoingly generate trust and produce impact for our clients.

Our attorneys have been serving leading industry players in and outside China for more than 20 years. The industry sectors where we have deep expertise include nearly all the essential fields, including automobile, banking and financial industry, wireless communication semiconductor, computing, pharmaceutical, retail, publication, software, sports, chemical, social media, advertisement, etc. Top global and leading firms routinely entrust our team members with their highest-stake courtroom briefs, which should give some measure of the quality our practitioners are known to possess.

Our primary practice focuses on dispute resolution, intellectual property, corporate,

compliance and regulatory affairs (e.g., antitrust, data privacy, anti-corruption, etc.). We uniquely apply legal methodology in managing public affairs and achieve great effectiveness in handling some most complex and challenging issues for our clients.

Our team members are well-recognized by Chambers and Partners, Legal 500, Asian Legal Business, WTR 1000, IAM Patent 1000, etc. At our law firm, we place great importance on the development of our people's professionalism and leadership skills. We care about gender equality and women’s leadership. We are committed to the mutual achievement of new possibilities, the pursuit of the value of the legal profession, and the expansion of space of growth for every member of our team.