Founded by and consisting of mostly ex-AnJie key IP partners, GEN Law Firm has become the latest up and coming outfit and has gained much traction on the Chinese IP scene. This impressive cohort has been consistently building massive momentum. It currently houses ex-chief IP counsel in multinational corporations and IP veterans who come with decades of experience and specialise in the automobile, banking and financial industries, and the wireless communication, semiconductor, computing, pharmaceuticals and retail sectors, to name a few. Domestic start-ups and ventures also find GEN Law a reliable ally to safeguard their IP interests. Steve Zhao, Jing He, Jinwen (Kevin) Han and Jerry Xia are the names for the address book. With more than 15 years of experience as an IP lawyer, Zhao has handled many precedential cases, which were selected as top 10 cases by several Chinese courts. Beijing-based He and Han have paired up to act for Travel Sentry on its trademark portfolio and subsequent contentious matters with substantial success. In the Shanghai branch, Xia has 20 years of experience in both private and in-house practice in China and the Asia-Pacific region, and his practice encompasses everything from filing and portfolio management to enforcement and litigation.

己任律师事务所由前安杰知识产权合伙人创立，已经成为中国知识产权领域最新崛起的力量，并且迅速获得了关注。这个令人印象深刻的团队一直在持续建立巨大的势头。目前，该所汇集了跨国公司前首席知识产权顾问以及拥有数十年经验的知识产权资深人士，专长包括汽车、银行和金融行业、无线通信、半导体、计算机、制药和零售等众多领域。国内初创公司和企业也认可己任是保护其知识产权利益的可靠盟友。赵克峰（Steve Zhao）、何菁（Jing He）、韩进文（Kevin Han）和夏锋（Jerry Xia）是值得推荐的律师。赵律师拥有超过15年的知识产权律师经验，处理过许多具有先例性的案件，这些案件被多个中国法院选为十大案件。位于北京办公室的何律师和韩律师一起代表旅安公司处理其商标组合及随后的争议性事务，并取得了巨大成功。在上海分所，夏律师在中国和亚太地区拥有20年从业经验，包括律所执业经验及在跨国公司担任法律顾问的经验，他的专长覆盖从IP申请布局与群组管理、IP诉讼与维权几乎所有IP相关领域。

《世界商标评论》（World Trademark Review，“WTR”）是世界领先的知识产权信息、分析和数据平台，也是全球最权威的法律评级机构之一，以客观公正的态度和严谨周密的专业水准著称。WTR1000全球名录基于对全球商标执业律师及所在律所的专业表现、客户推荐、服务质量等综合因素进行深度调查甄选而出，被公认为是对全球领先商标律所和律师的权威分析。